Lateral Thinking !

In a certain tooth-paste manufacturing company, the senior executives had once assembled and were brainstorming on different ways by which they could increase the sales of their tooth-paste tubes.

Many expensive suggestions like 'hiring a celebrity to promote the brand' or 'offering cash and other incentives to retail sellers' came up. For many hours the meeting went on without reaching any viable conclusion.

Somewhere within the meeting, a junior, not-so-important employee came up with a unique idea. His idea was powerful enough to increase sales without investing heavily. He suggested that the 'mouth of the tooth-paste tube be widened to double its current size'. He justified that whenever the consumer would squeeze the tube, more tooth-paste would flow out from the tube, which would exhaust it faster and compel the user for a quicker re-purchase. Thus, the product would start moving faster !

Initially, some senior scoffed at the idea thinking it was too immature, but later they realized that it was actually a brilliant suggestion ! The company went ahead and executed it,...and lo, its sales did increase substantially !

Traditionally, when we think of ways to increase market share, we focus on cliche ways like advertising, promotion, incentives, but sometimes a seemingly trivial, 'out of the box' suggestion can produce rave results !

What an idea !